Marathon BlueprintCrowdfunding & outreach guide

Execution

Checklist & 12-week timeline

Twelve weeks minimum; sixteen is comfortable. Under eight weeks, licensing and crowdfunding collide. Plan 30-day campaigns only after soft commitments and real budget numbers.

Immediate next actions

  1. 1

    Pick the program

    Highest probability first event: Hammer 1970s via Park Circus.

  2. 2

    Identify three venues

    Include at least one independent art house and one Alamo Drafthouse.

  3. 3

    Four-wall feasibility call

    One question decides everything: outside DCP under outside license?

  4. 4

    Email the licensor

    City, dates, seat count, ticket price — terms and DCP availability.

  5. 5

    Build the crowdfunding goal

    Only after venue rate and licensing quote; include fees and contingency.

  6. 6

    Ask about fiscal sponsorship

    One email to a local arts nonprofit can unlock grants and deductible gifts.

Full timeline

1–2

Pick program; call 3 venues on four-walling; day rates and tech specs.

2–3

Email licensors — Park Circus first for Hammer.

3–4

Compare quotes; written date hold; real budget.

4–5

Lock license terms; insurance quote.

5–6

Sponsors + co-presenter; commission poster art.

6–7

Campaign page; ~30% soft commitments.

7

Launch 30-day campaign (titles only if cleared).

8–10

Press, podcasts, social; mid-campaign stretch goal.

10–11

Funds clear; sign contracts; pay MGs; confirm ship-to.

11

KDM request with projector certificates; confirm drive.

12 (−3d)

Ingest drive; full technical check every title.

Event

Doors 45 min early; volunteers briefed; run of show.

+1

Box office reports; return drives; survey; tease next event.

→ Who to contact→ Funding strategy→ Program options