Marathon BlueprintCrowdfunding & outreach guide

Overview · Playbook

5. Budget model

. Budget model

Interactive tool (this site): use the budget model for live break-even, distributor split, scenario tables, and CSV import/export — same logic as the Movie Marathon Budget Model spreadsheet.

Illustrative, for a 200-seat auditorium, 12 hours, five films. Confirm every line locally — chain and market variance is enormous.

Line item Low Likely High Note
Venue four-wall (12 hrs, incl. staffing) $1,200 $2,800 $6,000 Independents lowest; chains and premium formats highest. Weekday mornings are dramatically cheaper.
Projectionist / tech (if separate) $0 $400 $900 Some venues bundle. Film Independent, as a reference point, bundles a projectionist into hourly rates (rate sheet).
Film licenses, 5 titles (MG basis) $750 $1,500 $3,000 Season/multi-title deals reduce per-title MG.
DCP drive handling + round-trip shipping $100 $250 $600 Combined multi-title drives cut this sharply.
Event insurance (1-day liability) $150 $300 $600 Often a venue requirement.
Ticketing platform fees $0 $250 $500 Or run through the venue's box office.
Marketing: print, digital, poster art $200 $700 $2,000 Commissioned poster art doubles as a crowdfunding reward.
Guest/host travel (optional) $0 $500 $2,500 A film historian or genre author moderating between features.
Contingency (15%) $360 $1,000 $2,400 Non-negotiable.
Total ~$2,760 ~$7,700 ~$18,500

Revenue side. At 200 seats and a $35 all-day pass: a 60% house is 120 tickets = $4,200; a sellout is $7,000. That alone does not cover the likely case. Which is exactly why crowdfunding, sponsorship, and a tiered pass structure exist.

Recommended ticket structure: All-day pass $35–45; single-block pass $15–18 (fills empty afternoon seats and captures people who won't commit to 12 hours); VIP $75–100 with reserved seat, poster, and a pre-show reception.

Break-even math to run before you commit: fixed costs ÷ (average ticket price × expected attendance rate). If you need more than 65% of the house to break even, either cut a film, move to a weekday, find a smaller auditorium, or raise more upfront.


Open interactive budget model →