Marathon BlueprintCrowdfunding & outreach guide

Overview · Playbook

10. Inquiry letters — ready to send

  1. Inquiry letters — ready to send

Four templates. Keep them short. Every one of these people reads dozens of emails a day and the ones that get answered are the ones that are specific, professional, and easy to say yes to.

10.1 Venue: four-wall feasibility inquiry

Send this first, before you contact any studio. Subject lines matter — "Four-wall inquiry" tells an events manager instantly that you're not booking a birthday party.

Subject: Four-wall inquiry — all-day repertory marathon, [Month Year]

Hello [Name],

I'm organizing a single-day repertory film marathon in [City] and I'd like to ask whether [Theater Name] four-walls auditoriums for public, ticketed events.

The concept is a [five-film Hammer Horror program drawn from the 1970s / Shyamalan retrospective / Blumhouse horror block], licensed directly from the rights holders, with tickets sold to the public. I'd be renting the room and handling the film licensing myself rather than booking from a pre-cleared title list.

Specifically, I'd like to know:

  1. Do you four-wall for ticketed public events, and will you exhibit an outside DCP under a license I hold?
  2. What is the all-in day rate for a 12-to-14-hour block including projection and front-of-house staffing?
  3. Is there a food-and-beverage minimum, and does it apply to a four-wall?
  4. Is the auditorium DCI-compliant, and can your booth ingest a drive shipped to you in advance?
  5. Seat count, and any restrictions on operating hours or overtime?
  6. What insurance certificate and limits would you require from me?

Target dates are [Date A], [Date B], or [Date C] — I'm flexible and happy to take a weekday if that's easier on your schedule and your rate.

Happy to jump on a call. I've run [brief credential: prior events, film society affiliation, or "this is my first event, and I'm working with [co-presenter]"].

Thank you, [Name] — [phone] — [email]

Why this works: it identifies you as someone who already knows the difference between a four-wall and a private rental, which immediately routes you to the right person instead of the consumer rental web form.

10.2 Licensor: availability and terms inquiry

Do not send this until you can name a venue, a date, a seat count, and a ticket price. A booker cannot quote you without those four facts, and asking without them marks you as unserious.

Subject: Repertory booking inquiry — [5 titles], [City], [Date]

Hello [Name / Bookings team],

I'm programming a one-day repertory marathon and would like to inquire about theatrical availability and terms for the following titles:

  • [Title 1] ([Year])
  • [Title 2] ([Year])
  • [Title 3] ([Year])
  • [Title 4] ([Year])
  • [Title 5] ([Year])

Event details:

  • Venue: [Theater Name], [City, State] — [X] seats, DCI-compliant
  • Date: [Date], single day, one screening of each title
  • Admission: $[X] all-day pass, $[X] single block — public ticketed event
  • Estimated attendance: [X] ([X]% of house)
  • Presented with: [co-presenter, if any]

I'd be grateful for:

  1. Confirmation that these titles are available theatrically on that date in this territory
  2. Your terms — percentage versus minimum guarantee, per title, and whether a multi-title or season rate applies
  3. Whether a DCP exists for each title, the format and aspect ratio, and whether it is encrypted
  4. Shipping and handling costs, and your lead time for delivery

I understand nothing is confirmed until a licence is signed, and I will not advertise any title before that point.

Thank you, [Name] — [organization, if any] — [phone] — [email]

Why that last line matters: premature advertising is one of the fastest ways to lose a licensor's goodwill. Saying it unprompted signals that you know the rules.

10.3 Sponsor / co-presenter pitch

This is the general version. Section 18 has eleven targeted sponsorship templates for labels, media, podcasts, merch brands, local businesses, co-presenters, donors, follow-ups, and recaps.

Subject: Sponsorship — [Event Name], [Date] at [Theater]

Hi [Name],

On [Date] I'm presenting [Event Name] at [Theater Name] — an all-day, [X]-film [Hammer Horror / genre] marathon on the big screen, licensed and projected properly, for an audience of [X] people who have chosen to spend twelve hours in a theater with other film people.

That's a very specific crowd, and it overlaps almost perfectly with [Business Name]'s customers.

I have three sponsor levels:

  • $250 — Supporting. Logo on the program and event page, mention from the stage, 2 passes.
  • $500 — Presenting Partner. Logo on the poster and on screen between films, table in the lobby, 4 passes.
  • $1,500 — Title Sponsor. "Presented by [Business]" on all marketing, on-screen credit, lobby presence, 10 passes, and first refusal on the next event.

In-kind is equally welcome — [product for the lobby / prize for a raffle / printing / a shared social push].

Can I buy you a coffee this week and walk you through it?

[Name] — [phone]

10.4 Press and podcast pitch

Subject: [X] hours of Hammer Horror on the big screen — [City], [Date]

Hi [Name],

Short version: on [Date] at [Theater], we're showing [X] Hammer horror films from the 1970s in 35mm/DCP, back to back, from [time] to [time]. Licensed prints, real projection, one day only.

[One sentence on why it's a story: no one has screened these theatrically in this market in decades / the restoration angle / the guest speaker.]

Tickets are [$X] and the crowdfunding campaign is live at [link] through [date]. Happy to send poster art, stills, and a full program, or to come on the show and talk about it.

[Name] — [phone] — [press kit link]