Marathon BlueprintCrowdfunding & outreach guide

Overview · Playbook

9. Twelve-week timeline

. Twelve-week timeline

Week Action
1–2 Pick one program. Call 3 venues about four-walling. Get day rates and tech specs.
2–3 Email licensors: availability, terms, DCP existence. Rialto Pictures first for Hammer (US).
3–4 Compare venue quotes. Place a written provisional date hold. Build the real budget.
4–5 Lock license terms in writing. Confirm total film cost. Secure insurance quote.
5–6 Approach sponsors and a co-presenting film society or art house. Commission poster art.
6–7 Build the campaign page. Line up 30% in soft commitments.
7 Launch a 30-day campaign. Announce the date and venue — titles only if cleared.
8–10 Campaign push: local press, genre podcasts, social, physical posters. Mid-campaign stretch goal.
10–11 Funds clear. Countersign contracts, pay MGs, confirm the shipping address.
11 Send the KDM request with projector certificates. Confirm drive shipment.
12 (−3 days) Drive received and ingested. Full technical check of every title.
Event day Doors 45 min early. Volunteer crew briefed. Run of show printed.
+1 week Box office report to every licensor. Return drives. Thank-you and survey to attendees. Announce the next one.