Overview · Compendium · Section
16. Podcasts — who to pitch and what to ask
- Podcasts — who to pitch and what to ask
Podcasts rarely give cash. They're media partners: they promote your event to exactly the right audience in exchange for passes, a credit, or a guest spot. There are three deal types:
- Media partnership (trade): you give passes or a logo credit, and they give on-air mentions plus a listing. Cheapest and most common.
- Paid host-read ad: you pay their rate card. Ask for it, and only buy if listeners are concentrated in your region.
- Live guest or live episode: a host introduces a film or records on stage. You cover travel, ideally paid for by a sponsor. This creates the most press.
Hammer and classic horror podcasts (lead with these)
| # | Podcast | Why it fits | Contact | Best ask |
|---|---|---|---|---|
| P1 | Hammer Time: A Hammer Horror Podcast | Dedicated Hammer show. Weekly, rated 4.9. Hosts Becky Darke and Kevin Lyons, produced by Mike Muncer (Apple Podcasts, episode notes) | mike@evolutionofhorror.com (Bluesky) | On-air mention, a recorded video intro for one film (UK-based) |
| P2 | The Evolution of Horror | Weekly horror-history show from the same producer (Feedspot) | mike@evolutionofhorror.com | Mention, cross-promotion with Hammer Time |
| P3 | Bride of Monster Kid Radio | Rondo Award–winning classic monster show from Derek M. Koch, on the PodCascadia network (Apple Podcasts, PodCascadia) | Via PodCascadia or the show site (Monster Kid Radio) | Mention, listener giveaway |
| P4 | Pure Cinema Podcast | Elric Kane and Brian Saur. Weekly, rated 4.8, runs an annual Horrorthon, tied to the New Beverly Cinema (Apple Podcasts, New Beverly) | Via show social or New Beverly | Mention (national reach) |
| P5 | The Projection Booth | Weekly deep-dive show from Mike White, 800+ episodes (Projection Booth) | mike@projection-booth.com (Facebook) | Mention, a guest-host slot |
| P6 | Faculty of Horror | Andrea Subissati and Alexandra West, monthly analysis show (Apple Podcasts). Subissati also edits Rue Morgue (Rue Morgue) | Via site (Faculty of Horror) | A Jekyll and Sister Hyde gender-and-horror angle, plus a Rue Morgue tie-in |
| P7 | Horror Queers (BloodyFM) | Weekly. Has covered Dr. Jekyll and Sister Hyde (BloodyFM, Bloody Disgusting) | Via BloodyFM | Mention tied to that film |
| P8 | Daughters of Darkness | Kat Ellinger and Samm Deighan on cult and exploitation horror (Podchaser) | Via hosts' social | Check that it's still releasing before you pitch |
| P9 | The Movies That Made Me (Trailers From Hell) | Filmmaker interview podcast (Trailers From Hell) | Via site | Mention |
Blumhouse and Shyamalan program podcasts
| # | Podcast | Why | Contact |
|---|---|---|---|
| P10 | Shock Waves | Presented by Blumhouse and FANGORIA. Hosts Rob Galluzzo, Elric Kane, Rebekah McKendry, and Ryan Turek (Apple Podcasts, Robert V Galluzzo) | Via FANGORIA (B1) |
| P11 | Horror Movie Podcast | Long-running review show from 1801 Media, several episodes a month (Podscan) | Via the show site |
Local North Carolina media to add
Search your area for local film and horror podcasts, college radio film shows (WXDU in Durham, WKNC in Raleigh, WXYC in Chapel Hill), and local arts outlets such as INDY Week, which has covered Nevermore (INDY Week). Local listeners convert to ticket buyers far better than national ones.