17. Sponsorship packages and the one-pager

Sponsorship packages and the one-pager

Tiers (written to stay within IRS acknowledgment rules)

Tier	Cash or in-kind value	What the sponsor receives
Friend of the Crypt	$100–$249	Name in the printed program and on the event page
Supporting	$250–$499	Logo in the program, on the event page, and on the pre-show slide loop. Thanked from the stage. 2 passes
Presenting Partner	$500–$1,499	Everything above, plus a logo on the poster, an on-screen thank-you before one named film ("Scars of Dracula presented with support from…"), a lobby table, and 4 passes
Title Sponsor (one only)	$1,500+	"Hammer Horror Marathon, presented with support from [Sponsor]" on all materials. On-screen credit before every film. Premium lobby placement. 10 passes. First refusal on the next event
In-kind	Valued at retail	Raffle prizes, crew shirts, printing, food, and drink, credited at the matching tier

Keep acknowledgments value-neutral, as in "with support from Severin Films." Discount codes or promotional claims are advertising. Those deals belong in your own business account, not Fractured Atlas (IRS).

The one-page sponsor sheet (attach to every pitch)

Headline: event name, date, venue, city, and "5 Hammer films, 12 hours, restored DCPs."
The slate: the five titles with years, plus one line on why the program matters (restored prints, rarely screened theatrically).
Audience: seat count, expected attendance, who they are (genre collectors, physical-media buyers, cinephiles), and your mailing-list and social numbers.
Reach: media partners and podcasts confirmed so far.
Tiers: the table above.
Proof: precedents such as Alamo's Hammer program with Rialto restorations (Alamo) and current Rialto play dates for Dr. Jekyll and Sister Hyde (Rialto).
Tax status: "Donations are tax-deductible through our fiscal sponsor, Fractured Atlas, a 501(c)(3)." Only include this once you're approved.
Contact and a deadline: "Commitments needed by [date] for poster print."